Singapore video director, not a production line.

Francis studied film and went on to direct Chinese-language drama at TCS/Mediacorp, where high-volume production teaches you something no film school can: how to get a good scene, on schedule, every single day. Productions across Southeast Asia followed, working with crews and talent in several markets and languages.

Those years shaped how every project here runs. Drama directing is about people — helping them relax, finding the honest version of a line, knowing when a take is the one. Corporate interviews, founder films and TikTok content need exactly the same thing. The difference is that the person on camera is usually your colleague, not an actor, which makes direction matter more, not less.

Why director-led

Many production companies sell you a crew. You get a camera operator, a producer, maybe an editor — and nobody whose job is the story. Here, the person you brief is the person who directs the shoot and oversees the edit. Nothing gets lost between departments, and the advice you get at the start is from someone who will be accountable for the finished film.

• Consulting comes free — format, length, hook and platform are worked out before a camera turns on.
• Lean by design — solo for fast social work, a small crew when the film calls for it.
• Shot once, used everywhere — 16:9, 1:1 and 9:16 planned into the same shoot.
• Prices in public — the full rate card is on this site.

Five languages on set

Francis directs in English, Mandarin, Cantonese and Taiwanese Hokkien, with basic Thai. For Singapore businesses that matters: founders, staff and customers often speak most naturally in a language other than English, and a director who can work with them in it gets a better performance than one relying on an interpreter.