Commercial video production Singapore, built to carry a brand.

A commercial has to do in thirty or sixty seconds what most corporate videos do in three minutes: create a feeling, make a promise and leave a memory of the brand. That takes writing, casting, performance and rhythm — the craft of drama direction compressed into a short piece. It is the kind of work Francis has been doing for more than 30 years, from TCS/Mediacorp drama to regional productions across Southeast Asia.

Commercial video production in Singapore is often split across an agency, a production house and a separate editor, each adding their margin. Working directly with a director who writes, shoots and oversees the edit keeps the idea intact from the first treatment to the final grade, and keeps the cost where it shows on screen.

What we make

• Brand films — the hero piece that explains who you are and why it matters, for your website, launches and investor decks.
• TV-style and online commercials — 15, 30 and 60-second spots for YouTube pre-roll, social ads and screens.
• Campaign content — a hero film plus cutdowns and variations that run across channels for the life of a campaign.
• Product films — detailed, lit product sequences that make the thing itself the star.

From treatment to final grade

Every commercial project begins with a treatment: a short document setting out the idea, the tone, the look and how the story unfolds. Once agreed, it becomes a script and shot list, with locations and talent planned around it. On the day, the shoot runs like a small film set — a director, a lean crew sized to the scenes, and time spent where the performance happens. In post, the film is cut for rhythm, graded for mood and mixed for sound, with one round of changes included.

The Brand Film package

The Brand Film package starts at S$8,000: multi-location, small crew, scripted and directed — a hero film built to carry the brand. Larger productions are quoted from the same transparent rate card: S$2,800 per full shoot day, S$600 per additional crew member per day, and S$900 per edit day. You will see where every dollar goes before anything is booked.

One production, every placement

A hero film is expensive to make and cheap to repurpose. Shoots are planned to cover 16:9 for YouTube and websites, 9:16 for TikTok and Reels, and 1:1 for feeds — plus shorter cutdowns of the main spot for paid media. That way a single production keeps working across a campaign rather than living on one page of your site.

Directing in more than one language

Many Singapore brands sell to more than one community. Francis directs talent in English, Mandarin, Cantonese and Hokkien, so a Chinese-language version of a spot can be performed and directed properly rather than dubbed as an afterthought.

Have a launch, a rebrand or a campaign coming up? Start with a short message on WhatsApp — the goal, the audience and the budget range — and you will get a frank view on what is possible. If you are still scoping budget, the video production cost guide breaks it down.