Social media video Singapore, made for the feed.

Short-form video is not a smaller corporate video. It is a different medium with different rules: the viewer has a thumb on the screen and will leave the moment they are bored. Good social media video for Singapore businesses is built around that thumb — a hook in the first second, a reason to stay in the next three, and a payoff worth reaching.

That is why social work here is directed, not just filmed. Before a shoot, you will get a short list of content ideas built around your product, your people and what your audience actually searches for. Each idea has a hook, a structure and a length, so the day on location is about capturing those pieces efficiently rather than hoping something usable turns up.

What we make

• TikTok, Instagram Reels and YouTube Shorts — native 9:16, with on-screen captions for viewers watching on mute.
• Paid ad creative — several hooks and variations of the same message, so your ads team can test what performs.
• Product and founder shorts — quick demos, behind-the-scenes and talking-head pieces that put a face to the brand.
• Batch shoots for the month — one half-day visit that produces a run of posts, so you are not booking a crew every week.

Shot vertical, not cropped

A lot of social content is landscape footage chopped down to fit a phone. It shows: heads cut off, text crammed into corners, nothing filling the frame. Shooting for vertical from the start means compositions designed for a tall screen, with space left for captions and platform buttons. When a project needs both formats, each set-up is framed so the 9:16 and 16:9 versions both look intentional.

The Social Starter

For most brands starting out, the Social Starter package at S$1,800 is the right first step: a half-day shoot plus a set of vertical cutdowns for TikTok, Reels and Shorts — a month of content in one visit. Additional cutdowns cost S$400 each, edited, captioned and delivered in one format. For ongoing work, the edit day rate is S$900.

Content in your customers' language

Singapore audiences scroll in more than one language. Francis directs in English, Mandarin, Cantonese and Hokkien, which opens up content for heartland audiences, older customers and regional markets that English-only creative misses — whether that is a hawker stall's story or a brand speaking to Chinese-speaking buyers.

What to prepare

Bring the product, the people and an honest list of questions customers ask you. The questions become hooks; the answers become scripts. Want to understand the format better first? Read the guide to TikTok content for Singapore businesses. Ready to start? Send the brief on WhatsApp.